One, that the battle for market share is not done. I thought this was a great response when someone in the audience asked Michael why he was still art DSC as the CEO. If not, bring in the experts who have been there and done that.

And if they grow with the company and can handle the growing responsibilities, great. A close group of people, even friends can accomplish quite a bit. Once you start to grow, bring in experts and specialists. When it’s market share you want, bring a bigger message to the customer than just the product. It costs not much more money when launching a company to build the brand through the marketing. At that point you will have some scale or you will be dead.

What will you do on the second day? Plan, build and launch a sustainable marketing platform that can run for three to four years. Video or launch event is great but need sustainable marketing strategy. Everybody loves the launch party, the viral video or perhaps a celebrity endorsement at the launch. I wrote the script for that first video spot, and a friend of mine from my improv days shot it in one day for 4,500. When you are launching a DTC company and rapid market share is the goal, you will probably not be profitable as you will put every dollar of profit and investor money into marketing and growing the company. So I did the bulk of Dollar Shave Clubs creative work in the beginning. Gear your presentation to either have people looking at the slides or listening to you.ĭecide whether you want to be profitable or grow fast. What is key is your presentation strategy do you want people to listen to you or watch the slides as most humans don’t do both well. No one was effectively born to pitch PowerPoint slides.

1 dollar shave video